Dodge Charger to star in Syfy's 'Defiance'

Chrysler Group LLC’s Dodge brand has partnered with the Syfy television network and Trion Worlds video game developer for a new TV show and online video game.

“Defiance,” which premiered Monday, April 15 at 9 p.m. on Syfy, is the first-ever convergence of television and online gaming featuring an interconnected world and storylines that co-exist throughout a scripted drama television series and an online game, according to officials.

As part of the partnership, a futuristic Dodge Charger will be featured in the show and a special Challenger is showcased in the online video game, as well as custom co-branded advertising and promotions crossing multiple media platforms, including television, mobile, gaming and others.

“While ‘Defiance’ is set in the year 2046, the featured Dodge Charger stays true to its DNA,” said Tim Kuniskis, newly named Dodge president and CEO. “It has timeless performance & technological capabilities needed to survive in a futuristic world, while the Challenger video game integration allows enthusiasts to interact with the iconic muscle car in ways they might not have imagined possible.”

Two Dodge Chargers, with exterior modifications to fit the futuristic storyline, are the hero vehicles driven by main character Nolan (Grant Bowler), the city of Defiance “law-keeper.” The vehicles are integrated into the storylines beginning with the sixth episode, becoming main characters in the story.

Chrysler, which had the "Defiance" Charger on display during auto shows in Chicago and New York, said the partnership fit well with Dodge to reach a new audience of “socially engaged” customers.

In mid-May, coinciding with the first appearance of the Dodge Chargers in the TV program, Dodge will debut a new co-branded television spot and a social gaming experience and contest.


“As a forward thinking brand, Dodge was able to leverage the innovative opportunities with this groundbreaking experience to completely and organically engage our valuable consumers with their brand,” said Chris Czarkowski, Syfy’s VP of ad sales, in a statement.

“Defiance” stars Grant Bowler, Julie Benz, Stephanie Leonidas, Tony Curran, Jaime Murray, Graham Greene and Mia Kirshner. It introduces an exotically transformed planet Earth, its landscapes permanently altered following the sudden – and tumultuous – arrival of seven unique alien races.

The partnership is the second between the brand and Syfy. The two previously partnered for the network’s “Ghost Hunters.”

Source: M Live