Jeep went to the head of the class in Edmunds' third annual Best Retained Value Awards.
The awards single out the brands and new car models that have the highest projected residual values after five years based on their average True Market Value price when sold new.
Jeep won the non-luxury division with a projected 50.6 percent residual value after five years. Edmunds cited the Jeep Wrangler and Jeep Grand Cherokee as two popular models that "deliver big residual value for their owners."
"The Wrangler is especially vital to the brand because its retained value sits at an elite level matched by few other vehicles in any segment," said Joe Spina, Edmunds.com director of auto remarketing.
Edmunds determined each model's competitive segment based on its body type and the sales-weighted average MSRP of all available styles, excluding destination charges, of that model's body type.
Edmunds defines "retained value" as the projected private party resale value after five years in the market and assuming 15,000 miles driven per year, express as a percentage of the True Market Value price when sold new.
Source: Edmunds
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