LucasFilm has partnered with Fiat Chrysler Automobiles to help promote the upcoming blockbuster. It is the only automaker and only one of seven companies chosen to partner with the film. Dodge wrapped three vehicles in vinyl graphics to imitate “Star Wars” characters and promote the film in real world.
The four door Charger and two Challenger in white were enhanced with black accents around the headlights to dramatize their heavy breathing mouths. The upper portions of their windows were decaled in white to create a menacing eye, while the sides were further adorned with black swoops to complete the iconic Stormtrooper face. My favorite of course was the black Dodge Viper ACR that was wrapped with slashes of white to imitate the new “Star Wars: The Force Awakens” villain, Kylo Ren.
Last weekend, the three Dodge “Star Wars” character cars “patrolled” the streets of L.A., stopping at a UCLA fraternity and The Grove outdoor shopping mall, before heading to Rodeo Drive in Beverly Hills and, of course, Hollywood, where the movie made its highly anticipated premiere Monday night, with a Kylo Ren Viper parked on the red carpet. Dodge has no plans to offer the “Star Wars” graphics packages as an option on production vehicles, according to Dodge spokeswoman Eileen Wunderlich.
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